Search engine optimization does not happen in a vacuum. Much like in a traditional business setting, you need to take your competition into consideration when evaluating ways you can improve your blog and get more traffic. This article will give you some tips and tricks for how to perform a SWOT analysis , use the information to drive visitors to your blog, and get yourself on that coveted first page—maybe even in the top spot—on the search results. Perform a SWOT Analysis on Your Own Blog Before you start diving into what your competitors are doing, make sure you have taken an objective look at your own blog. A SWOT analysis (evaluating strengths, weaknesses, opportunities, and threats) will give you a solid understanding of your blog’s baseline status. Strengths What do people like about your blog? Which content is getting the most engagement or longest read time? What are the most popular pages or articles? Weaknesses Which pages or articles don’t have any activity? Are there any se