Dede Sophie

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A car that chats to you as you drive along could well sound like the ultimate automotive distraction, but that’s the premise of a presentation by BMW at the Consumer Electronics Show in Las Vegas this week, writes Brian Byrne. The car is embodied with the name Dee, sounds cute but is really an acronym for Digital Emotional Experience. Using augmented reality and artificial intelligence, Dee is presented as its owner’s ‘ultimate companion’ that ‘gets to know you better every day’. The presentation even includes actor Arnold Schwarzenegger, kind of stopped in his tracks when the car converses with him and suggests a ‘digital hug’. It’s all a bit twee, and somehow like driving in the middle of a TikTok movie, but I can see how CES-goers would enjoy it. Motorheads, not so much. You don’t have to go to Las Vegas to meet Dee, just click here .