Peugeot Ireland has launched the new generation 408 here at a starting price of €39,995, writes Brian Byrne. In a fastback styling that changes the marketing space for the model, the new 408 has a 130hp petrol automatic at launch, with 180hp and 225hp plug-in hybrid options arriving soon and a fully-electric one planned. No diesel will be offered. In line with Peugeot’s timeline on electrification, the petrol engine will be replaced by the end of this year with a mild-hybrid version. The car slots between the 308 hatchback and the 3008 crossover, at the upper end of the C segment in size. A long wheelbase allows generous space for those travelling in the back seats. Details which are elements of the new Peugeot branding include the latest coat of arms design embedded in a grille the same colour as the bodywork. There are three grades available, Allure, Allure Pack and GT. Driving assistance systems available include adaptive cruise control with stop and go capability in slow traffic, i