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Author Jennie Shortridge stops by... (and a Giveaway)

Readers, please join me welcoming Jennie Shortridge , author of When She Flew , who’s guest blogging here today! “Mesmerized” by the true story of a war veteran and his twelve-year-old daughter who, after going undetected for years, were discovered living in a densely wooded Portland park, Shortridge—ever the novelist—empathized strongly with those involved, from the father and child to those who found and then became involved in their lives. Soon a character emerged, one that captured the conflicting emotions and responsibilities of those obligated to carry out specific actions, even when it goes against their instincts. One of my favorite parts the writing process is doing research. My latest novel, When She Flew , is based on a true story, which required extensive research. I first heard about the Vietnam vet raising his daughter outdoors in the Oregon woods when I was living in Portland in 2004. The story captivated me as it unfolded in the media. The thoughts and emotions i...

7 Effective Webinar Marketing Strategies

Webinars are still viable marketing tools in 2021. With a webinar, you can deliver tremendous value to your audience, attract a wider audience to your brand, and help establish your brand as an expert in the field. There are so many ways to use a webinar—from product tutorials and training sessions to interviews and beyond. If you’ve never hosted a webinar, it might be time for you to give it a try. Check out the best webinar platforms of 2021 from webinarcare. Let’s take a look at seven webinar marketing strategies so you can get the most out of your online events. These tips apply to both live stream webinars and pre-recorded webinars. 1. A Well-Planned Webinar Will Always Yield Better Results Even if you have engaging content, a narrowed-down target audience, and the right SEO strategy, your webinar can still fall apart and never reach its goal if you’re not planning properly. Webinars require a lot of research and planning, and you shouldn’t neglect that aspect of the event. A wel...