As you’ve probably heard, videos are the single best performing content on social media – by a pretty wide margin. Still as much as that may be true if you were to just publish random videos on your social media pages, you’re likely to find they are a lot less effective than advertised. The reason for that is simple: There are several different ways in which videos can be used on social media. Before you begin to create or publish any videos, it is important that you understand how videos can be used, and more importantly decide on the way that you intend to use them. Naturally a good place to start is by getting an idea of the most common ways in which videos are used on social media. Contents [ hide ] Generate Traffic for a Website When videos are used on social media with the intention of generating traffic for a website, they are essentially making use of social media as a distribution network. Because social media platforms have a large amount of internal traffic and tools to e