A while back, Google only used content from websites to get a featured snippet. At the time, most of the web owners and managers solely focused on creating the appropriate HTML files. Today, however, Google has embraced diversity because PDF files can now get featured snippets. As a result, digital marketers who rely on PDFs to create content can now employ the best practices to helps optimize their PDFs to receive featured snippets. Here are some of the most effective strategies that you could employ. 1. Have an appropriate title and file name If you wish to optimize your PDF files to get a features snippet, then it is imperative for you to come up with a suitable title and file name. It should be SEO friendly for your PDF file to appear above other results in a search engine. To come up with an appropriate name, you have to conduct adequate research to find out the most relevant keywords 2. Optimize on the mobile experience Initially, mobile phones were never meant for viewing PDF fi