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Festival of Shivaratri from a Traditional Tamil Nadu Village

There is so much more to India’s rich festivals than wearing new clothes, eating good food and catching up with family and friends. While all of these are feel good factors of our festivals, there is so much richness and culture in our festivals. And unfortunately, this culture is not easily seen in our cities. To see this, we have to head to rural India where the people still keep this richness alive.  Luckily for me, I was at a traditional village called Kallidaikurichi in the Tirunelveli district of Tamil Nadu a few weeks back during the festival of Shivaratri. Unlike the festival of Pongal which is very vibrant in the villages of Tamil Nadu, the festival of Shivaratri is more subtle or at least that is the case during the day time. The day starts as usual with a bath in the Thamarabharani river, offering prayers at the nearby temple and then heading home. Most people either opt to keep a full fast or at least stay on a liquid diet. The whole day is spent chanting hymns of Lord S

Understanding the Different Ways to Use Videos on Social Media

As you’ve probably heard, videos are the single best performing content on social media – by a pretty wide margin. Still as much as that may be true if you were to just publish random videos on your social media pages, you’re likely to find they are a lot less effective than advertised. The reason for that is simple: There are several different ways in which videos can be used on social media. Before you begin to create or publish any videos, it is important that you understand how videos can be used, and more importantly decide on the way that you intend to use them. Naturally a good place to start is by getting an idea of the most common ways in which videos are used on social media. Contents [ hide ] Generate Traffic for a Website When videos are used on social media with the intention of generating traffic for a website, they are essentially making use of social media as a distribution network. Because social media platforms have a large amount of internal traffic and tools to e