The concept of blogging is not new to marketers or writers. In fact, the first blog is believed to have been written by a Swarthmore College student back in 1994. In the 25 years since then, businesses have learned the value of taking to the internet to share thoughts and develop trust with their customers. By definition, a blog is intended to generate awareness about either you, the writer or the brand for which are writing about. Blogs, when well written, do a tremendous job of establishing authority and building trust. If you are in the home improvement business, and you do not yet have a regular blog process, you are missing out. Blogs drive traffic to your website, increase your SEO (search engine optimization), position your company as a leader in the industry, and helps you to develop better relationships with your customers. For home improvement companies, in particular, your blog could include a how-to article, a recommendation on the best tools to get the job done, the top re...