Whether you love or hate metrics, it holds that tracking your KPIs is essential to the success of your SaaS strategy. However, it is easy to fall into the trap of monitoring multiple metrics and losing sight of the important ones. Therefore, before measuring a metric, it is essential to ask how important it is to your goal. If there is no direct connection between the metric and your marketing goals, then you need to focus on something else. Nevertheless, some metrics are essential for every SaaS company to track. Getuplead Saas experts has compiled the most important ones in this article . Here you have below: #1 – Unique Visitors Unique visitors are individuals that visit your website within a timeframe, not a session. During a session, an individual may visit the website multiple times. For instance, you may have 1,000 unique visitors in a month, but the sessions may rack up to 10,000. This shows that the audience is much smaller. Fortunately, Google Analytics is a great way to