If you look at modern marketing efforts today, you may notice that there are many moving parts that comprise a marketing program. But perhaps one of the most critical and the most effective marketing tactics you can use involves search engine optimization (SEO). SEO gets you noticed. And if you’re starting your own business , or if you’re an SEO professional, a deeper understanding of SEO dynamics and how they’re constantly changing with the implementation of complex algorithms is essential for marketing success. Some research has shown that there are approximately 137,000 new businesses being developed each day. And with all of these businesses likely trying to establish a web presence, this makes the need for SEO even more critical for reaching short-term and long-term goals. If you’re looking to gain a deeper knowledge of SEO practices, the following will provide a detailed overview of why SEO is important and how you can use SEO to build your brand. Learning SEO As mentioned, one