Every entrepreneur’s objective is to get production, sales, marketing, and HR teams to perform like a well-oiled machine. A holistic marketing strategy is the dream approach to achieving perfect harmony within the company. It includes internal marketing, integrated marketing, relationship marketing, and socially responsible marketing. With a blend of traditional and modern media, a holistic marketing strategy makes it easier to reach your target audience. However, implementing such an integrated system is sure to pose some issues. If you plan to opt for a holistic marketing strategy, consider these challenges ahead. Varying Agendas of the Different Departments When you have a company that deals with both production and sales, implementing a holistic marketing strategy can be challenging. Any holistic marketing agency will tell you the problems surrounding the multiple departments. What exactly is the problem? The sales department of a company is always focused on the number of sal