Social media has greatly impacted society and business as a whole. According to Pew Research, around 72% of Americans use social media in some way. Many use social media sites to share information, to connect with friends, and to engage with news content. With a growing number of people flocking to social media, it’s no surprise that businesses morphed their marketing strategies. It’s safe to say that social media is the future of marketing. With a successful social media strategy, you can better connect with consumers, increase brand awareness, generate a growing number of leads, and even increase your website traffic. This all leads to more sales and more income. Here’s what you need to know about getting the best ROI from your social media strategy. Create a Strategy for Each Platform Each social media platform that your business has a presence on requires a specific strategy. Facebook, Instagram, Twitter, YouTube, and others all have their own best practices and nuances for boosti