When it comes to blogging professionally, many people focus on ways in which blogs can be independent sources of income. Blogs are sources of passive income or framed as a side-hustle. What this approach to blogging overlooks, however, is how valuable blogging can be as a supplement to a core business. Rather than as a source of income, blogging can be primarily promotional and a source of added value for different businesses. A Matter Of Authority One of the main reasons that businesses can benefit from developing a strong blog is that it’s a powerful way to build authority within your industry . Evaluate major trends within your niche, answer common questions, and develop long-form content, infographics, and other digital materials that will provide valuable insights into what happens behind the scenes of your business. Most importantly, your blog content is a great place to highlight what makes your company different from your competitors. Break In And Break Out Another major advant