If you’re a lawyer, you know you have to get people to visit your website. If you’re not able to do that, you’re not going to attract the new business that will keep you afloat. Also, if you can’t attract locals who might need your services, then you’re going to allow your competitors to surge ahead and dominate your area, and as a matter of pride, you don’t want to allow that. That’s where local SEO comes into play. SEO, or search engine optimization , is one way for you to rank at the top of the search results when someone looks for lawyers in your geographic area. We’ll give you some lawyer-specific SEO tips in this article, so pay attention and get ready to implement these strategies for maximum success. Identify the Long-Form Keywords Potential Clients Might Utilize If you’re looking at key factors to improving your local SEO , you’ll certainly want to think about long-tail keywords before virtually anything else. Long-tail keywords are strings of words that someone might type i