The advent and sudden boom of social media in our lives have been nothing short of amazing, and its influence on our lives is something that should be taken very seriously. You’d be hard-pressed to find someone who doesn’t have an active presence in one form of social media or the other, and it takes up a significant portion of most people’s daily routines. If you can successfully leverage this space to market your products and services to casual social media users, you can reach a massive number of people in an unprecedented amount of time that other forms of marketing would struggle to replicate. This potential reach and opportunity to market your company’s culture and personality makes Social Media marketing one of the most promising avenues to consider in the current times. However, social media is as unpredictable as it is diverse and large, which makes marketing successfully on such platforms a much trickier job than one might be used to. Every action can have unforeseen con