Internal links are links that connect one page to another within the same domain. Like external links — those that connect pages across different websites — they are an important aspect of SEO. However, they do much more. And unlike external links, they are easy to make and manage. Internal linking is critical for three main reasons: Sharing authority within the website: Internal links help pass authority from one page to another. Guiding visitors through the site: Apart from navigation links (a type of internal link), links within the web content guide visitors through pages that are likely to be relevant to them. Prompting consumers to take action: There are links that prompt buyers to take action, whether it’s clicking on the next page or completing the journey. Out of these reasons, we can find three types of internal links, their nature and how to make the best use of them. 1. Links that enhance SEO While high quality external links can boost the overall authority of your web