Regardless of its purpose, every website wants to have a better position in search ranking results. This is how the internet audience is finding your website, and how you are building your brand and getting more and more traffic. Providing unique content for your website is one way to improve your ranking. It is not an easy task, but it is a very grateful one because Google likes unique content. Websites with unique content are highly valued and that can reflect on your search engine rankings. Consequently, your SEO will improve, and you will see a spike in organic visitors count, without investing a lot of money into internet marketing. Before we dig into this topic, we need to understand why unique content is important to search engines. If you look at any search results a bit closer, you might notice that there are no two links that contain the same content. And that is the main point. Google does not want to have websites with the same or similar content as different search sugges